Business Innovation Studio – We Design Services

As a project-oriented creative team of Volkswagen Group Services, we play a key role in shaping the future of mobility within the Volkswagen Group. Through a variety of perspectives and methods, we understand the opportunities of digitisation and take full advantage of them. We develop sustainable and lasting business models and translate them into digital products and services for our clients and customers.


Our services & competences

User experience design

Interaction design, development of digital and physical prototypes as well as visual design for the realisation of digital customer experiences.

User experience design translates complex concepts into interactions and experiences that inspire customers”.

Strategic design

Definition of product and service visions, e.g. in design sprints and management workshops, as well as development of future-oriented business models and implementation concepts.

Strategic design does not end with PowerPoint presentations. It is about defining tech and business with the customer in your heart”.

Design research

Quantitative and qualitative methods such as user interviews, testings, surveys and trend analysis to identify business-relevant potential fields.

Design research integrates the user into the entire service design process. Various research methods create an in-depth understanding of users and the market”.

Our strengths

More focused through a user-centric approach

More productive through innovative co-creation methods

More convincing through testable and practical prototypes

More creative through interdisciplinary project teams

Our team

Andres Penaranda
Strategic Design

Arne Heinz
Service Design

Sebastian Phillipp
Team Management

Susann Kramer
Strategic Design

Clara-Maria Blossey
User Experience Design

Philipp Warnecke
User Experience Design

Christian Nowatzky
Strategic Design

David Mett
Studio Management

Denise Todtmann-Kodagoda
Team Assistant

Franziska Puls
Design Research

Lisa Hillers
Design Research

Lars Logozny
User Experience Design

Sven Grospitsch
Strategic Design

Jessi Teichmann
Working Student


Become part of our interdisciplinary teams in Berlin and Wolfsburg.


Our employees come from different backgrounds: strategic design, service design, user and trend research, UX/UI design and software development.

Current vacancies


Berlin, Mitte

This is where we, the Business Innovation Studio of Volkswagen Group Services, shape the future of all our mobility.



Volkswagen Group Services
Business Innovation Studio
Mollstr. 1
10178 Berlin