As a project-oriented creative team of Volkswagen Group Services, we play a key role in shaping the future of mobility within the Volkswagen Group. Through a variety of perspectives and methods, we understand the opportunities of digitisation and take full advantage of them. We develop sustainable and lasting business models and translate them into digital products and services for our clients and customers.
Quantitative and qualitative methods such as user interviews, testings, surveys and trend analysis to identify business-relevant potential fields.
“Design research integrates the user into the entire service design process. Various research methods create an in-depth understanding of users and the market”.
Definition of product and service visions, e.g. in design sprints and management workshops, as well as development of future-oriented business models and implementation concepts.
“Strategic design does not end with PowerPoint presentations. It is about defining tech and business with the customer in your heart”.
User experience design
Interaction design, development of digital and physical prototypes as well as visual design for the realisation of digital customer experiences.
“User experience design translates complex concepts into interactions and experiences that inspire customers”.